Local Internet Advertising in Bradford

Are you interested in marketing your website to local customers on the Internet, and don't want to spend your money on national or global advertising? We can deliver highly targeted local customers to your business, helping you promote it within the Bradford postcode district, which our directory covers. This includes Bingley, Cleckheaton, Keighley, Settle, Shipley, and Skipton (if you'd like to advertise on a website targeting the Leeds postcode district, please visit our sister site, Leeds.biz).

Many other local sites will ask you to pay a fixed amount up-front for 'advertising' on their sites for a period of time, and whatever promises they make - particularly if they cold-call you - you simply can't know whether you'll see any return on your investment. Unless you're prepared to keep a careful watch on your web hosting logs, you may never know whether those adverts generated any visitors to your site, and therefore whether your marketing budget has been spent wisely or not.

Local Internet advertising is a big business, but you also need to be careful about what you are advertising on. There are a lot of local 'directory' sites, but when you dig into them, how many entries do they actually have, and are they up to date, or are they using a bought-in mailing list which is now a number of years old? Are they operating a real service to local people, or are they thinly-disguised advertising platforms, more concerned with taking your money than providing something local people actually use?

Bradford.biz is different. We've been in this business since 1998, our database currently includes 2,080 entries (web-links - not out of date addresses), and we work hard to keep our information up to date with the help of our community. We're passionate about providing a real service which keeps our visitors coming back to us again and again, and we believe that coupled with carefully targeted advertising - rather than drowning our visitors in a sea of paid-for links - we have a site which works better for everyone.

So we're not going to ask you to pay us £200 up-front for something you probably can't measure the return on. In fact, we're not going to ask you to pay us anything at all, because advertising on Bradford.biz is done through Google AdWords, a 'pay-per-click' advertising system where you only pay for visitors to your website, not a fixed amount on a website which may have no visitors. Using the tools Adwords provides you with, it's much easier to see the return on your investment, and if you conclude that advertising on Bradford.biz isn't working for you - though we think you'll find it probably will - you can move on use your budget to advertise elsewhere. We think this is a much fairer system, it's better for you, and better for us - because we feel it makes us more ethical, which makes us happier too.

How to place your adverts on Bradford.biz with Google AdWords

1. In your AdWords account, select an existing 'online campaign', or create a new one.

2. Within your 'online campaign', select an existing 'Ad Group', or create a new one.

3. You should see four tabs in the middle of your screen: 'Summary', 'Keywords', 'Placements' and 'Ad Variations'.

4. Click the 'Placements' tab

5. You will now see the 'Placements' information. Click the 'Edit placements and bids' link.

6. A box will be displayed - enter Bradford.biz into it (if you want to also advertise on Leeds.biz, enter Leeds.biz on the next line).

7. Click the 'Save Changes' button.

8. You should now see 'Bradford.biz' displayed as one of your AdWords placements.

There may be other settings in your account you wish to alter, such as your campaign budget. For more details, refer to the AdWords help pages. If you have any queries about adding Bradford.biz or Leeds.biz to Google AdWords, please contact us.